Moving in new directions (with a smile on my face)

Those of you who know me well know that I write; therefore I am. I think I’ve covered topics from the joys of choral singing to protecting your identity to how to write your own professional bio. I’ve expounded on the importance of working out as well as editing your wardrobe, among other eclectic tidbits. But writing is isolating.  There is that side to me that loves getting out there and mixing it up as well. And since my background also includes a hefty number of years in the real estate industry as a new homes/resale agent, a professional real estate trainer, and as a business development manager, it’s obvious that I’ve always got to be doing something else, usually real estate-related.

So here is my update: I have joined Showhomes of Folsom Lake, a nationwide home staging company that is thriving during a challenging time in the real estate industry – a time when higher-end listings can languish on the market for months and even years. By comparison, it’s common wisdom that homes with seller-occupants who take pride in their dwellings tend to sell more quickly and for a higher price in general.

Showhomes isn’t new; we’re just new to the Sacramento suburban areas, where we will be serving the Highway 80 East corridor to Auburn/GrassValley and the 50 East area to include all of El Dorado County.  We’ve been around for more than 25 years, making us one of the country’s oldest home staging companies as well the largest.

But we’re not just a staging company. We have a secret! We call it ‘staging with a twist’ because not only do we stage homes to perfection; we also place short-term human props (whom we lovingly refer to as home managers) into otherwise vacant homes to keep them viewing-ready 12 hours a day.  Our carefully screened and trained managers help with utility costs for the owner while their occupancy status effectively serves to lower insurance rates because of the lessened chance for break-ins. They also take impeccable care of the property, vacating it cleanly and quickly when the home sells.  The real clincher? It doesn’t cost Realtors a dime and can actually save owners money! Compare this to the costs of fully staging a larger home, usually in the vicinity of $2,000 to $4,000 during a time when everyone wants to keep every penny they can.

For more information about Showhomes, call owner Bob Kohlruss at 916.204-2378 or myself at 916.984.1049. And be sure to visit us at Showhomes.com, where you can read all about us and sample testimonials by happy home sellers, agents and home managers alike!

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